Spinifex (L.A.) was asked to help innovate the way the public experience and consume content when visiting the Nissan exhibit at auto shows. Part of the response to this brief was to develop a location-aware HTML5 mobile app that enabled visitors to engage with the brand on a self-guided interactive tour of the space that included audio commentary, product information, and other playful engagements.
Multiple RFID readers were placed in various positions throughout the Nissan exhibit space. Visitors were given Nissan-branded headsets that include a RFID chip and directed to register/pair the headset with our node server. We were then able to know a visitor's location in the space and use socket.io to send relevant content to their handset.